Cookie Policy

Contents

1. What Cookies Are
2. Types of Cookies and Similar Technologies
3. Why Cookies Are Used
4. Strictly Necessary Cookies
5. Analytics and Performance Cookies
6. Functional Cookies
7. Advertising and Marketing Cookies
8. Consent and Cookie Choices
9. Cookie Duration
10. Third-Party Cookies
11. Managing Cookies
12. Changes to This Policy
13. Contact Information

1. What Cookies Are

Cookies are small text files placed on a user’s device when visiting a website. They allow the website to recognise a device, remember preferences and support certain website functions.

Some technologies similar to cookies may also store information on, or access information from, a user’s device. For simplicity, this policy refers to all such technologies as “cookies”.

2. Types of Cookies and Similar Technologies

Cookies may be categorised in several ways.

Session cookies are temporary and usually expire when a browser session ends.

Persistent cookies remain on a device until they expire or are deleted.

First-party cookies are set by the website being visited.

Third-party cookies are set by external services included on the website, such as analytics tools, embedded media, forms or other integrated services.

Cookies may also be categorised by purpose, such as strictly necessary cookies, analytics cookies, functional cookies or marketing cookies.

3. Why Cookies Are Used

Cookies may be used to:

• enable website functionality;
• support website security;
• remember cookie preferences;
• maintain basic website performance;
• analyse website traffic;
• understand how visitors use the website;
• improve user experience;
• support embedded content or forms;
• and measure the effectiveness of website content or marketing activity where applicable.

Where cookies are not strictly necessary for website operation, they will only be used where valid user consent has been obtained.

4. Strictly Necessary Cookies

Strictly necessary cookies are required for core website functionality.

These cookies may support essential operations such as security, network management, cookie preference storage, page loading, form protection or basic website features.

Strictly necessary cookies may be used without user consent where they are genuinely required to provide the service requested by the user or to operate the website safely.

Disabling strictly necessary cookies may affect how the website functions.

5. Analytics and Performance Cookies

Analytics and performance cookies help Little Moo Media understand how visitors interact with the website.

These cookies may collect information such as page visits, traffic sources, device types, browser information, general usage behaviour and navigation patterns.

This information helps improve website performance, usability, content and layout.

Analytics and performance cookies are not strictly necessary and will only be used where consent is required and has been provided.

6. Functional Cookies

Functional cookies allow the website to remember user choices or improve website features.

These may include settings such as cookie preferences, display preferences, form preferences or other user-selected options.

Functional cookies may be used where necessary to provide a feature requested by the user or where appropriate consent has been obtained.

7. Advertising and Marketing Cookies

Advertising and marketing cookies may be used to measure advertising effectiveness, support campaign attribution, understand marketing performance or deliver relevant promotional content.

These cookies may be set by third-party advertising platforms or marketing tools where such tools are used on the website.

Advertising and marketing cookies are not strictly necessary and will only be used where the user has provided consent.

If Little Moo Media is not currently using advertising or marketing cookies, this section should remain in the policy as a transparency statement but no active marketing cookies should be loaded unless consent is obtained.

8. Consent and Cookie Choices

Where consent is required, non-essential cookies will only be placed after the user has actively accepted them through the website’s cookie consent tool.

Users should be able to accept, reject or manage non-essential cookies where such cookies are used.

Users may withdraw or change their consent at any time by adjusting their cookie preferences through the website’s cookie consent tool where available.

Continuing to use the website without actively accepting non-essential cookies should not be treated as consent for non-essential cookies.

9. Cookie Duration

Cookies may remain on a user’s device for different periods depending on their purpose.

Session cookies expire when a browsing session ends.

Persistent cookies remain until they expire or are deleted.

Where the website uses a cookie consent tool, a cookie may be used to remember a user’s cookie preference for a defined period.

Specific cookie durations may vary depending on the tools and services used on the website.

10. Third-Party Cookies

Some cookies may be set by third-party services integrated into the website, such as analytics providers, embedded media platforms, forms, security tools or marketing platforms.

Little Moo Media does not control all third-party cookies or the way third-party providers use information collected through their services.

Where third-party cookies are used, Little Moo Media will take reasonable steps to provide appropriate information and consent controls where required.

Users should review the privacy and cookie policies of relevant third-party providers for more information about their practices.

11. Managing Cookies

Users can manage cookies through their browser settings or through the cookie consent tool available on the website where provided.

Most browsers allow users to block, delete or restrict cookies.

Disabling certain cookies may affect how parts of the website function.

Browser settings are controlled by the user and may vary depending on the browser, device and operating system being used.

12. Changes to This Policy

Little Moo Media may update this Cookie Policy from time to time to reflect changes in law, technology, website functionality, cookie use or business practices.

Updated versions will be published on this website and will apply from the date of publication unless stated otherwise.

Users should check this page periodically to ensure they understand the policy that applies at the time of use.

13. Contact Information

Questions regarding this Cookie Policy or the use of cookies may be directed to:

Little Moo Limited
Little Moo Media / Little Moo Group
Radcliffe House, Blenheim Court, Solihull, England, B91 2AA
Email: privacy@littlemoogroup.com
General contact: contact@littlemoogroup.com

Further information about personal data processing can be found in the Little Moo Media Privacy Policy.